Drink more water, less wine – and other (more useful) PR & Marketing resolutions for 2015

Strawberry SplashAllow me a little bit of self-indulgence, if I may.

I’m feeling sorry for myself because the festive season has been ruined in my house by me coming down with mumps.

The wider family couldn’t come near me so Christmas Day hosting was cancelled – leaving me, the husband and 3 kids faced with consuming more sausage rolls and M&S belly pork ‘bites’ than we knew what to do with.

To make matters worse, the XBoxOne hackers spoilt the kids’ day as it took over 24 hours to download new games. I then went and caught another lurgy.

Quite frankly, it’s left me yearning for a new year and a fresh – healthy – start.
I’ve been reading quite a few blog posts about PR and marketing predictions for 2015, including inspirational posts by industry heavyweights Sarah Hall and Stephen Waddington.

They’ve got me thinking about my own personal resolutions for work and career this coming year.

2015 by Artis Rams
Naturally, I need to chant “drink more water, less wine” and “sit less, move more” every day.

But there are 5 other resolutions on my 2015 to-do list:

  1. Go for CIPR Chartered status and finish it (this time)
    Chartered Practitioner status is a benchmark of professional excellence. It involves a rigorous application and interview process and is not an automatic right for members.
    I started the application process in 2014, but was always ‘too busy’ to finish it. I won’t make the same mistake this year.
  2. Make the most of my mentoring experience
    Selected to be a part of the CIPR’s new mentoring scheme last September, I’ve been matched with a great mentor – a Director of Communications at a leading UK Housing Association.
    I’m determined to get as much as possible out of this professional relationship in 2015. It’s an excellent way of breaking out of the in-house PR comms bubble, of which I’ve blogged about before.
  3. Focus on what works and dispense with what doesn’t
    I was approached by the lovely @danslee from @comms2point0 fame the other week for a blog he’s crowdsourcing on what changed for public sector comms teams in 2014.
    Last year we made our comms more relevant and accessible by introducing new digital channels – Pinterest, Facebook, a blog platform and Yammer (for staff).
    This also helped us sharpen our approach to evaluation. We can now gather even more intelligence about what works and what doesn’t.
    I’m looking forward to continuing to learn the lessons that better evaluation brings and to applying them in 2015.
  4. Meet with other comms teams, offer ideas – and steal theirs!
    There’s nothing like a bit of legitimate ideas theft – ahem, I mean sharing good practice – to make the quality of your work even better.
    We met with some great people last year, including comms teams at the DVLA, Public Health Wales, Audit Scotland, Community Housing Cymru, Cardiff and Vale NHS Trust, Estyn, Care and Social Services Inspectorate Wales, Healthcare Inspectorate Wales and Older People’s Commissioner.
    We’ve been inspired to take on new approaches and I know that many of those we’ve met have adopted ideas from us.
  5. Finally, crank up the mojo
    Much of 2014 for me was about managing the work/home juggle after returning from my final maternity leave towards the end of 2013– I blogged about this last year and was overwhelmed by the positive response it received.
    I’ve pretty much mastered it now. I’m really pleased with what I achieved professionally and personally over the last 12 months and am determined to crank up the pace even more next year.

Mojo by Noel Pennington
Sometimes a bit of self-indulgence is what’s needed to refocus and progress your career.

And, I think my festive sick bed has given me the space to do just that.

So, what are your personal PR/comms resolutions?

I’d love to hear them!

 


Pictures reproduced under Creative Commons license:

Strawberry Splash by Christian Gibson

2015 by Artis Rams

Mojo by Neil Pennington

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